Fisher Stroud

As Lead Digital Producer at Bokksu, I directed, filmed, and styled video content across all Bokksu brands for social (organic and paid), CTV, and website content. This ranged from full-scale shoots, to traveling for social first shoots, to animating full theme videos for our latest Hello Kitty collaboration. Showcased above are a variety of unboxing videos that served as promotional and informational material that lived on our website and across social channels.

I collaborated closely with our small but tight-knit creative team to pull off multi-stage marketing campaigns, promotional content for each monthly theme, and create innovative new ideas to help pull our social channels out of an extended period of stagnation.

Paid Ads and Promotional Assets

I utilized Canva and After Effects to create paid ad graphics and videos to promote a multitude of campaigns. These were the top performing ads for Bokksu across all platforms.

Hello Kitty and Friends + Bokksu

Another one of my responsibilities was creating all promotional content for our exclusive collaboration with Hello Kitty and Friends + Bokksu. We worked closely with the team from Sanrio to ensure everything was up to code for Ms. Hello Kitty. The video above promotes the Sunny Okinawa theme for the Hello Kitty and Friends + Bokksu box.

Organic Social: IG Reels and TikTok

During my time at Bokksu, I implemented and helped spearhead an entire social rebrand with some amazing fellow social producers. Over the course of this rebrand, we saw immense follower and interaction growth (+50k) over a short period.

Fokksu Design

During my time at Bokksu, I also had the opportunity to help design our first ever mascot, Fokksu. While I ultimately did not have the bandwidth to contribute my illustrations as the final product, my concept and design was incorporated into the company’s final design. My concept sketches and designs can be found below.

The final version of Fokksu was illustrated by fellow illustrator, Manny Coe, as seen below.